WHAT WILL YOU LEARN?

  • IDEAL CUSTOMER PROFILE

    You must understand your customer. Inside and out. You'll learn how to take a deep dive into your customer's mind.

  • GROWTH EQUATION/MODEL

    Growth begins with awareness. It accelerates with retention. Learn how do you get awareness and retention.

  • FINANCIAL MODEL

    You need to know your numbers. Running out of cash is the kiss of death. Find out how to master your numbers.

  • COMPETITIVE/COMPLEMENT LANDSCAPE

    Know your competitors so you can stay a step ahead of them. Know your complements to strengthen your offering.

  • INVESTOR PRESENTATION

    You have one chance to make a first impression. Make it good. You'll learn how to build a pitch deck that gets a meeting.

  • INVESTOR OUTREACH

    Don't waste time pitching the wrong investors. Learn how to locate the right investors for your company.

MODULES

    1. Overview: Founders' Masterclass

      FREE PREVIEW

    1. Week One: Overview

    2. Buyers/Users: Tutorial

    3. Buyers/Users: Worksheet

    4. Competitors/Complements: Tutorial

    5. Competitors: Worksheet

    6. Pricing/Revenue Models: Tutorial

    7. Pricing/Revenue Models: Worksheet

    8. Growth Model/Growth Equation: Tutorial

      FREE PREVIEW

    9. Growth Model/Growth Equation: Worksheet

    10. Week One: Recap

    1. Week Two: Overview

      FREE PREVIEW

    2. Revenue/Expense Assumptions: Tutorial

    3. Revenue/Expense Assumptions: Worksheet

    4. Salient Six: Tutorial

    5. Salient Six: Worksheet

    6. Metrics: Tutorial

    7. Metrics: Worksheet

    8. Valuation: Tutorial

    9. Valuation: Worksheet

    10. Cap Tables: Tutorial

    11. Cap Tables: Worksheet

    12. Week Two: Recap

    1. Week Three: Overview

      FREE PREVIEW

    2. Capital Sources: Tutorial

    3. Capital Sources: Worksheet

    4. Funding Strategy: Tutorial

    5. Funding Strategy: Worksheet

    6. What Investors Really Want: Tutorial

    7. What Investors Really Want: Worksheet

    8. 10 Must Have Slides: Tutorial

    9. 10 Must Have Slides: Worksheet

    10. Week Three: Recap

    1. Week Four: Overview

    2. How to Find Investors: Tutorial

    3. How to Find Investors: Worksheet

    4. How to Pitch Investors: Tutorial

    5. How to Pitch Investors: Worksheet

    6. How to Close Investors: Tutorial

    7. How to Close Investors: Worksheet

    8. How to Follow Up with Investor: Tutorial

    9. How to Follow Up with Investors: Worksheet

    10. Week Four: Recap

    1. WeWork Pitch Deck

About this course

  • $347.00
  • 44 lessons
  • 1.5 hours of video content

GET ONE-ON-ONE MENTORING FROM EXPERIENCED ADVISORS

Lili Balfour

A fractional CFO for over 15 years, Lili serves as a mentor for 500 Startups, Plug and Play, and Loyal VC.

Past clients include: Visual IQ (acquired by Nielsen), Derivix (acquired by FlexTrade), ClerkDogs (acquired by Netflix), Decorist (acquired by Bed, Bath, and Beyond), Practice Fusion (acquired by Allscripts), Alpha Theory, Bag, Borrow, or Steal, Erin Fetherston, Organic Mixology, and Peeled Snacks.

She is the author of Master the Finance Game, a Wall Street Journal Guest Mentor, a contributor at Entrepreneur Magazine, Fox Business News, a blogger for The Huffington Post, a guest contributor for HuffPost Live, and a guest lecturer at UC Berkeley.

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